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Swift and decisive move by Google last night as it axed all third party reviews appearing against hotels on Google Maps and Google Places.
Now, when a user sees a hotel listed they will get all the existing content (photos, address, web link, prices) but the number of reviews has been stripped down to almost a handful.
Previously sites such as TripAdvisor, Yelp, Igougo and many online travel agencies were seeing their reviews fed automatically into a hotel’s Google page.
Such activity has irked the likes of TripAdvisorfor months, with CEO Steve Kaufer claiming the process and way reviews were displayed was “bad for consumers, for the industry, for hoteliers and restaurateurs”.
Google has instantly killed such concerns by simply wiping out all those reviews. Director of product management Avni Shah says in a blog post:
“Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages.”
Now that you have Google Places… (browncosocialme.com)
……As Google Places pages are so important now in the organic searach results, how can you improve the placement and then retain it once you win it. We recommend that you do monthly updates of your photos and videos on your Google Places page. ….