The European Cruise Market

Basic Daten von IPK’s World Travel Monitor
In recent years, cruises have become a boom segment of the travel industry, with a volume of around 22 million cruises worldwide last year. Behind North America, the undisputed leader with a market share of 59%, is Europe, on 32%.

ITB Berlin News | The Official Show Daily of ITB Berlin

Key figures from IPK’s World Travel Monitor

In recent years, cruises have become a boom segment of the travel industry, with a volume of around 22 million cruises worldwide last year. Behind North America, the undisputed leader with a market share of 59%, is Europe, on 32%.

Cruises to European destinations account for 78% of the European market, with Spain being the most popular destination. The Caribbean occupies second place and is the only destination among the top five destinations of European cruise tourists that is outside Europe. The third most popular cruise destination among Europeans is Italy.

DIVERSITY AND RELAXATION WHILE SPENDING MORE MONEY

Few other types of holidays offer similar opportunities for relaxation as well as for making new experiences, either on board or on local excursions. When on cruises, Europeans especially enjoy relaxing, sightseeing as well as exploring foreign countries and cultures. Ultimately, it is also important…

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